Wallenwinkel - Welkom
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Red Light District Shop

Located in the heart of Amsterdam, near the Old Church, the Wallenwinkel (or Red Light District shop) is the shop and financial support of the Prostitution Information Centre (PIC). The Wallenwinkel specialises in unique Red Light District souvenirs and other articles related to Amsterdam’s world famous district. Many of our handmade gifts are not found anywhere else in the area and are of our own design.



Prostitution Information Centre

The Prostitution Information Centre, or the PIC, was founded in august 1994 by former prostitute Mariska Majoor.

The PIC provides information and advice about prostitution in the widest sense of the word to anyone who wants it. For people who have questions about prostitution, the PIC is a freely accessible place where they can get answers to almost any question, or can be referred to other knowledgeable organizations if necessary.



Here you can find everything there is to know about the famous Amsterdam Red Light District and what is happening around prostitution in the Netherlands. You can download books, information folders, maps and simple brochures. This is where you will find all the information that you are looking for!


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Red Light District Tour

Groups, either business or private can book a Red Light District tour at the Wallenwinkel/PIC. The one hour tour is given by experts and by explaining how things work in detail you get a special, ‘behind the curtains’ look. Next to the a tour we can also arrange a complete evening ‘experience’ in the Red Light District with a dinner, show and a real look behind the scenes!


Talks & Presentations

What is the law, why does someone do this work, what does it actually cost..., how do things really work, do prostitutes have to go to the doctor, who are the clients, what do your parents think about your choice to work as a prostitute? People have so many questions and no one that they know (as far as they know...) who can answer these questions.


Download images

The Wallenwinkel/PIC has an extensive archive of images from the Red Light District; generally of window prostitution and brothels. Do you need images for publication? Then you can contact us via email or telephone: 0031(0) 20 420 7328.

For private use you can download the images. We ask that you pay a small fee for this.


You can reach De Wallenwinkel and the PIC on de Enge Kerksteeg 3, 1012 GV Amsterdam. Our phonenumber is: 020 - 420 73 28. You can also send us an email: pic@pic-amsterdam.com

Click here for more information and how to reach us